Beyond the 216 athletes competing for the U.S. in Vancouver, there are upwards of 2,500 athletes representing more than 80 nations worldwide at the Winter Games. Here's a look at 10 big names to watch.

Before they go digging for gold in Vancouver, many Olympic athletes have already struck it rich. Not surprisingly, snowboarding king Shaun White is atop a new list of the wealthiest Olympic athletes. His co-leader, however, may surprise you.

From injury, from pregnancy, and most notably from retirement - multiple medalists from the 2006 Torino Games are back for another Olympics. These veterans add intrigue to what already promised to be compelling figure skating in Vancouver.

For Canada, success at the Vancouver Olympics really comes down to one thing: gold in men's hockey. The nation expects nothing less, and the players know how much is at stake. Candian hockey expert Bob McKenzie explains the passion at play.

There seems to be a growing number of athletes who are developing their own products, a phenomenon that has taken on several forms. Some have come as traditional endorsements, others are for charity, and some are business ventures.