U.S. speed skating, Under Armour ink new deal through 2022
Feb 21, 8:30am EST
WASHINGTON, Feb 21 - US speed skating is renewing its partnership with Under Armour, Inc. through the 2022 Olympics despite recent criticism of the team's suits at the Sochi Games, the company's chief executive said on Friday.
"We doubled down with a new eight-year partnership," Kevin Plank told CBS "This Morning."
The U.S. speed skating team ditched the maligned "Mach 39" Under Armour suits after failing to win any medals in the first six skating events at the Winter Games. But the athletes' switch to an older model suit by the Baltimore-based sports apparel company also failed to reverse their fortunes.
Announcement of the deal came just as the team prepared to take the ice in three more events on Friday, the men's team pursuit quarterfinals and semifinals, and the women's team pursuit quarterfinals.
Plank, who has defended the suits, said the deal comes as the current partnership was set to expire.
"Look, we got beat up a little bit last week and speed skating is obviously getting beaten up. So what we don't do is we don't retreat. We dust ourselves up and we come back bigger, better and stronger than we ever were before," he told CBS.
"America will be OK, speed skating will be OK. And Under Armour will be OK also."
USA Today and the Wall Street Journal had earlier reported the deal.
Embedded owg_slideshow: Meet the U.S. speed skating Olympic team