Louie Vito's agenda leading up to Vancouver has seen a stint on Dancing With The Stars and encounters with rap stars Too Short and Lil Jon, but beyond his hectic social timeline, one thing truly has his attention: the Olympics.

Seth Wescott is the defending Olympic snowboard cross champion and a favorite to win another medal in Vancouver. But SBX is simply how the 33-year-old makes a living. He lives for his time on the waves, links or mountain peaks.

While snowboarders cling to their counter-culture roots, there is no denying that a decade of growth and three Olympic Games have brought the sport mainstream appeal, even respectability. And American Shaun White is their king.

Gretchen Bleiler claimed her second victory of the season at the X Games, marking just the second time this season that Kelly Clark did not win. Bleiler beat her good friend and fellow Olympic medal contender to win her fourth X Games title.

Nate Holland and Lindsey Jacobellis defended their X Games titles in snowboard cross, making history along the way. Holland became the first person to win five X Games events in a row while Jacobellis is the first to earn two three-peats.