The hype train officially has arrived for USA Bobsled and Skeleton, with American rapper and television personality Flavor Flav announcing a new sponsorship deal with the programs ahead of the 2026 Milan Cortina Winter Olympics.

Flavor Flav, who made headlines in 2024 after sponsoring the USA Water Polo teams at the 2024 Paris Olympics, will support the bobsled and skeleton teams both as a sponsor and the official hype man in Italy this winter. 

“My mission is to be their official hype man and push them into the direction of getting those medals,” Flavor Flav said. “I'm trying to set the trend to bring more sponsors into the Olympics.”

Flavor Flav officially hit the ice as a member of the USA Bobsled and Skeleton team as a result, taking a ride on both sleds at Utah Olympic Park. 

“I'm an adrenaline junkie. So, I was very excited to get on the bobsled,” Flavor Flav said. “It was beautiful, and so fun. It was amazing.”

Flavor Flav rode a skeleton sled down the Utah Olympic Park track, going 66 miles per hour in an American flag-themed racing suit and helmet. Members of pop rock band Maroon 5 joined Flavor Flav on a passenger bobsled ride, later treating a few of the team’s athletes to their concert in Salt Lake City.

“I describe that experience as being on a roller coaster with no wheels,” Flavor Flav said.

Beyond hyping the teams up on their journey to Milan Cortina, Flavor Flav hopes his work with both the bobsled, skeleton and water polo teams will bring more attention and funding to Olympic sports.

“I think a lot of other celebrities like myself need to step up to the plate and sponsor some of these Olympic teams, because these Olympians are out there busting their butts to make us look good,” Flav said. “After the sport has been played, people have a tendency to forget about the sport until it's played again. I want this sport to stick in your mind after the season is over.”

With his fresh eyes and high energy, Flavor Flav will be on the ground with Team USA in Milan Cortina this winter, supporting the athletes and boosting interest in the sports.

“We are thrilled to welcome Flavor Flav as an official sponsor and hype man for USA Bobsled-Skeleton,” said Aron McGuire, CEO of USABS. “It’s clear he has a genuine passion for sports and an authentic love for the USA team. Flavor Flav embodies the same grit, dedication, and pride that define our athletes, and we’re excited to have him bring that excitement to our team and fans across the country.”