Norway could set a record for the total number of gold medals won by a country at a single Winter Olympics, but for Tore Oevreboe, enjoying themselves and creating good relationships is more important than winning.
With Norway's chances of claiming more gold in the remaining biathlon and cross-country races looking good before the Games close on Sunday, the record is within reach, but Oevreboe and the Norwegians measure success in different terms.
"The main objective for us is to make the athletes have fun all the way through the Games," he said as Norway won the men's cross-country team sprint for a 13th gold at the 2022 Winter Games, one medal shy of the record jointly held with Canada and Germany.
The Norwegians put their winter sports success in recent years down to a three-pronged approach.
"One of them is to have a very high quality of daily training, which is the main thing to do to achieve development over time, and we are also very specific in the work with the competitions, preparations and execution," he told Reuters.
"But there is a third area that we are very, very eager at working with - it's to establish and develop good and safe relationships between the athletes themselves and also between the athletes and their coaches and the staff around."
"We are very occupied with creating a good environment, a stable environment, a safe environment, an environment full of fun, so they can really enjoy life when they are doing sport at a high level," Oevreboe added.
"This is part of the Norwegian sports model, all the way from the start from childhood - it should be physical activity based on fun, many types of activities, variety, different sports," the 56-year-old former Olympic rower said.
"Lots of small competitions, but we do not track the results of the athletes."
Oevreboe prefers an approach whereby youngsters can try as many sports as possible before specializing at a later age, rather than hand-picking talented children for specific events.
He believes the aim should be not just producing great champions but also good Norwegians at every level of society.
"Many of the kids have good opportunities to realize their potential in a variety of fields, and sport is one of them ... and then they will develop their potential as humans and citizens," he said.
**NOTE: Weather conditions forced the women's biathlon 12.5km mass start to be rescheduled from Saturday to Friday. The event will now take place on Feb. 18 at 2:00 a.m. ET. The men's cross-country skiing 50km mass start free is still scheduled for Friday, Feb. 19 at 1:00 a.m. ET. The 2022 Winter Olympics' schedule is subject to change.