Mikaela Shiffrin is iconic, and now the most decorated Alpine skier of all time has a personalized logo—a literal icon—to give her brand visual representation.

“My logo. My identity,” she posted alongside a video on her Instagram account. “Introducing the mark that represents the moments that have shaped me.”

The announcement comes just days before the start of the 2024-25 Alpine skiing World Cup season and a little over three months ahead of the 2026 Milan Cortina Olympics, both of which expect to feature Shiffrin prominently.

The brand logo was designed by Wunder Werkz in collaboration with Skylark. The former is a Denver-based design studio, a fitting choice given Shiffrin grew up about two hours away from the city in Edwards, CO. 

At age 30, the slalom savant already could be considered the greatest skier of all time. She holds several Alpine records, which include her 101 World Cup victories, 15 world championship medals and 16 Crystal Globes. She also has three Olympic medals (two gold, one silver) to boot.

Off the slopes, Shiffrin’s impact equally is immense. She’s raised nearly $500,000 for the Share Winter Foundation, a nonprofit organization whose mission is to provide skiing and snowboarding access to kids across the United States. She also champions Protect Our Winters, a climate action group, as well as mental health awareness, a cause that has become particularly important for her since her scary November 2024 crash at Killington that resulted in a puncture wound and subsequent PTSD.

Shiffrin never has been afraid to use her voice, so it makes sense that in conjunction with her brand launch, she’ll also be debuting a podcast called “What’s the Point with Mikaela Shiffrin.” 

According to the press release, the podcast will “offer listeners an unfiltered look at her journey, in-depth conversations with elite athletes, business executives, leaders from other areas and meaningful humans in her life.”

The premier episode will drop on all platforms October 29, 100 days before the start of the Winter Olympics, which begs the question: Who will be her first guest? Perhaps her fiancé and fellow Alpine skier Aleksander Aamodt Kilde?

Before listening to the pod, catch Shiffrin in action on Saturday in Sölden, Austria. She’s slated to compete in the World Cup’s season opening giant slalom, which will air live on Peacock.