With one of the largest fashion capitals of the world as the background for the 2026 Winter Olympic Games, luxury houses and sportswear brands want in on the Olympic hype. From the United States to Haiti, Olympians from countries across the world are set to look their best as they shine on the biggest sports stage in the world in Milan and the surrounding Italian winter landscape from Feb. 6 to 22. 

This year's Olympic kits embrace historical heritage while conveying stories of national pride, presenting clothing that means so much more than simple sportswear. Luxury fashion houses like Moncler and Emporio Armani come together with traditional sports brands like Asics and adidas to create stylish high-performance gear designed for both athlete comfort and function. Each uniform features statement outerwear that captures subtle patriotic symbols with bold color palettes. 

Here is a preview of some of the most stylish Olympic kits released so far...

Ralph Lauren will be outfitting the United States delegation for the 10th consecutive Olympics, drawing from heritage craftsmanship and Milanese design elements in both the Opening and Closing Ceremony attire. U.S. athletes will wear a white wool coat with wooden toggles in place of buttons paired with an intarsia knit wool turtleneck in red, white, and blue featuring the American flag and tailored white wool trousers. Knit hats and gloves mirroring the sweater's details as well as a pair of suede alpine boots with red laces complete the look for the epitome of American style. Closing Ceremony attire will feature a shorter, thicker color-blocked puffer emblematic of vintage aesthetics of past Winter Olympic designs. 

Mongolia is embracing its historical legacy once more with Goyol Cashmere designing their attire for the 2026 Winter Olympic Games. The Ulaanbaatar-based brand drew inspiration from the traditional deel garments, long belted robes once worn during the nomadic Mongol Empire in the 13th century. The ceremonial outfits are a modernized twist on traditional silhouettes made of premium cashmere, the brand's staple, and are outlined with red and blue silk embroidered with delicate golden thread. Fur trimmed hats and horn pattern embellishments accentuate Mongolia's rich cultural identity for a standout Opening Ceremony look. 

Nothing screams Italy more than iconic Italian fashion designer Giorgio Armani, so it's no wonder the host country's delegation is outfitted by EA7, Emporio Armani's sportswear brand. Outfitting the Italian Olympic team since 2012, this year's uniforms hold a particularly special meaning for Italy given the designer's passing in September 2025. Before his passing, Armani expressed his desire to capture the respect in sport through simplicity and purity, thus choosing to design the uniforms in white as a tribute to the Dolomites' snow-capped peaks. Crisp tailoring echoes traditional après ski wear while a collar designed to appear like the Italian flag brings a pop of color to the look. The lyrics from the Italian national anthem are printed inside the jackets as an additional patriotic tribute as they lead the world into the 2026 Winter Olympic Games.

Canada and lululemon fully embrace Canadian pride through the red maple leaf emblem on the national flag. Maximalism takes on a new meaning with the Canadian Opening Ceremony attire as the maple leaf is embedded in a purple puffer as well as featured on several other pieces. Reds, blue-greens, and purples are incorporated throughout each look, mimicking the colors of Canada's natural landscapes as merino wool and additional layering add increased thermoregulation in each piece. Topographic patterns reminiscent of the country's terrain blend with traditional winter wear for the team's podium uniforms. 

For the first time since 1968, Moncler is back at the Winter Olympic Games. The Italian luxury brand joins forces with Osklen’s Oskar Metsavaht to outfit Brazil's delegation as well as Brazil's Alpine skiing team, including brand ambassador Lucas Pinheiro Braathen. Clean tailoring meets high-performance insulation in the form of a white high-collared puffer vest, shorts, and an A-line skirt. The highlight of the Opening Ceremony outfit is the matching oversized puffer with the Brazilian flag emblazoned in bright colors on the inside to offset the monochromatic external look. Alpine skiers will wear a star-studded white race suit complete with a monochromatic white puffer snowsuit. 

Norway's Olympic attire pays tribute to the last time Cortina d'Ampezzo hosted the Olympic Games in 1956, when Dale of Norway first designed Olympic knitwear for the Norwegian athletes. The brand's return as the country's Olympic sponsor introduces modernized vintage designs in the form of a high-neck half-zip sweater made of Norwegian wool on the exterior and merino wool on the interior. Nostalgia oozes from every bit of the outfit with a traditional Nordic geometric pattern stitched into the sweaters in bright red and navy. Craft Sportswear Norway provided additional outerwear pieces with Alfa Outdoor winter shoes for a full Opening Ceremony look.

Japanese sportswear brand Asics outfits Japan, taking the symbolization of the red circle on the Japanese flag and the country's moniker "Land of the Rising Sun" as the main feature of the ceremonial attire. Japan will wear red pinstripe-esque outerwear with an abstract design complimented by navy trousers and knit hats. While minimalist in nature, the bright red selected as the color palette recalls Japanese athletes' color of choice when representing their country. Accessories such as gray winter boots and black gloves complete the final walk-out look.

Despite Haiti only sending two athletes to the 2026 Winter Olympic Games with Stevenson Savart in Nordic skiing and Richardson Viano in Alpine skiing, the Caribbean country went all out for their Opening Ceremony attire. Crafted by former ski champion Pietro Vitalini and made by designer Stella Jean, the uniforms are crafted from puffer fabric, with a tiered skirt and traditional Haitian tignon headwrap for women and a traditional ski jacket and pants for men. The outfits were hand-crafted in Italy, where Jean was born and raised, and are hand-painted with inspiration from the powerful art of Edouard Duval, the only hand-painted uniforms at the Games. 

British brand Ben Sheman and adidas collaborated to design Great Britain's ceremonial attire, which features not-so-abstract interpretations of the Union Jack. For the fourth Olympic Games in a row, Ben Sherman returns as the country's outfitter, taking traditional winter attire like fair isle knitwear and half-zip sweaters and elevating them with high-fashion elements inspired by the surrounding mountain landscape. Long, cable-knit scarves with 'Great Britain' printed in giant block letters along with pom-pom topped knit hats designed by five-time Olympic medalist Tom Daley complement the full fit.

Le Coq Sportif’s collection for the French delegation is a minimalist take on the nation's tricolored flag, opting for pastel tones of red, white, and blue for the team's winter attire. The outfits are evocative of French style in the 1970s, wide-collared zip-up sweatshirts and straight pants meshed with clean-cut technical fabrics and practical winter gear. Similar to lululemon, Le Coq Sportif took inspiration from a topographic map, taking the French flag's colors and spray-painting them onto a few pieces. Knit hats and sturdy winter boots complete the look alongside puffer outerwear and traditional polos, all of which scream French elegance.